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Ban the F-Word: Fat-Shaming

Ban the F-Word: Fat-Shaming
by James Zervios, OAC Vice Presideant of Marketing and Communcations

The fight to end fat-shaming always seems to be instantly met with resistance. The Obesity Action Coalition (OAC) took on a high-profile issue with the “Dr. Ken” show, starring real life doctor Ken Jeong. Within minutes of TMZ reporting the story, comments such as this began popping up online:

“I do not understand why people get offended enough to feel censorship is warranted. I understand some cannot help weight issues due to certain medical conditions, but there is no reason for them to be offended by comedy.” – Karvey Kardashian (screenname)

“If fat people don’t want to be fat-shamed they should go on a diet and go to the gym. It’s that simple. Obesity should not be accepted.” – Denvermommy (screenname)

“So a joke is what is pushing all these fat people into depression? How about their mirror, their hand to mouth habit, sweets, overeating, lazy – You look at a bus and say ‘It is a bus’ – You look at a fat person and say ‘That is a fat person’ 0 it is what it is – donut get your pants in a wad!” – Shata (screenname)

It seems that the general public has three main areas of concentration when it comes to the majority response to fat-shaming: censorship, personal responsibility, and the idea that approaching the subject comically helps people lose weight. Let’s take a moment and examine each one of these areas and see if we can provide some justification for any of them.


As far as we’ve progressed in this country with acceptance and respect, obesity is most certainly last in line for that dose of tolerance. We are so quick as a society to throw the word “censorship” around when it pertains to something that “we” do not approve of, but if you’re on the other side of that coin, you may have a different opinion. Everyone has the right to hateful speech, but people should not be surprised when they become marginalized because of it. As a result, they might find that businesses do not want to give them a stage from which to broadcast their hateful views.

Is what we asked for “censorship” by definition? Sure, it sounds like it to me. And we can still ask for it because what was being said was wrong and unacceptable. Just as the writers of “Dr. Ken” had the freedom of speech to say what they did, we (the OAC) have the same right to say “it’s wrong.” To me, the most obscene form of censorship is when individuals DO NOT speak up for what they believe. To me, that is censorship in its ugliest form.

For decades, other disease groups fought for their rights to be heard, accepted and treated with respect. One comment about the “Dr. Ken” issue said, “If you don’t like what’s on TV, then change the channel.” My response to that is, “If you don’t like what the OAC is asking for, take a moment to educate yourself about obesity and weight bias. You just might change your mind.”

Personal Responsibility

This is one of favorite arguments that I’ve heard throughout the past decade in reaction to obesity.

“You did it to yourself. You ate too much.”

Wow, such a profound statement. Except, it’s not THAT simple. I will be the first to say that there definitely is personal responsibility in obesity. However, guess what? There’s personal responsibility in everything you do in life. We are responsible for ourselves, and we all have actions that may not be the most responsible thing.

What do you think of these statements? You know what I think of them? They’re all idiotic. They’re all just as idiotic as the argument of someone with obesity has done it ALL to themselves. That’s right; they may have never gone through an emotional time (divorce, death of a loved-one, loss of employment). They may have never been diagnosed with any other disease that can impact their weight or have taken a medication that caused weight gain. Nope, it never happens. Right, keep telling yourself that.

The cold, hard truth is that I’ve never met someone who denied all personal responsibility for their weight and health. I know, It’s shocking right? Your “personal responsibility” argument is invalid. Want to know why? I’ll tell you why. Because people with obesity are personally responsible for their weight. Nobody has ever denied that. They’re personally responsible for their weight, health, kids pets, spouses, employment, car, what they eat, who they talk to, where they go and so on. Guess what? Personal responsibility is one of life’s natural occurrences, so if you’re going to use it as an argument against our cause, it won’t make a difference.

“Approaching the Subject Comically Helps People Lose Weight”

YES! I love this one. I am going to respond to this one very clearly. Ready? Fat-shaming does not (and never did) help anyone lose weight. While most people think shaming encourages someone to make a change, it actually just causes them to feel worse about themselves and not make a change.

According to the Rudd Center of Food Policy and Obesity: Obesity-related campaigns that were rated to be stigmatizing were no more likely to instill motivation for improving lifestyle behaviors than campaigns rated as more neutral. In addition, stigmatizing campaigns were also rated as inducing less self-confidence to engage in health behaviors promoted by campaigns, and viewed to have less appropriate visual content compared to neutral campaigns.

Fat-shaming, whether it’s on TV, in a song or said in-person, does absolutely no good in helping someone make a change in their life – period. In fact, studies have shown that it can actually cause people to gain weight.

No other disease is the target of humor in today’s pop culture. Throughout time, various topics have become off-limits, for perfectly good reasons, to joke about as comedy. Make no mistake about it; obesity is a serious condition affecting more than 93 million Americans. Heart disease, diabetes, sleep apnea, some cancers, GERD, and arthritis are all just some of the diseases related to obesity.

I think it’s safe to say that the arguments frequently voiced by the public in regards to obesity and fat-shaming are completely invalid and based on absolutely zero scientific evidence. Some of you may be reading this and think, “He’ seems angry.” Well, I am. I’m angry that I didn’t write this sooner. I am frustrated with the comments regarding obesity and fat-shaming. Fat-shaming is wrong, and it needs to stop.

To think that we live in a society where it’s okay to make fun of someone because of their size is simply ridiculous. Fat jokes aren’t funny. Do we joke about HIV or AIDS? Do we joke about cancer? Do we joke about diabetes? We don’t joke about these things because we know that people affected by them wouldn’t appreciate it, and it’s simply not right.

Some people emailed me asking if “we’re serious.” The answer is yes, we’re very serious, and we’re going to keep tackling bias issues until we finally see a day where weight bias and fat-shaming are no more. Now if you have a problem with that, well, I suggest you not censor yourself, take some personal responsibility and learn more about obesity and weight bias.

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